Selecting Kiwifruit

Don't judge a book by its cover ... or a kiwifruit by its skin. They may all look the same on the outside, but when it comes to eating satisfaction, it's the inside that counts. Here you'll learn how to select only the best kiwifruit for your enjoyment!

As with anything worthwhile, it pays to be choosy when selecting your California Kiwifruit. Start by looking for firm, unblemished fruit, and don't worry about the size — smaller kiwifruit taste just the same as larger ones. When it comes to flavor, size doesn't matter!

Press the outside of the fruit with your thumb. If it gives to slight pressure, the kiwifruit is ripe. If it doesn't give to pressure, it's not ready to eat. Simple as that.